Frequently Asked Questions

What is RealMeal?

What makes RealMeal different from other bars or meal replacements?

We believe we’ve created the only genuinely legitimate meal replacement bar. Made using just a handful of real-food ingredients, this isn’t a high-calorie flapjack or a protein bar in disguise. It’s a textured, tasty, and nutritionally complete bar that’s guaranteed to leave you feeling properly full.

Is it a snack or a full meal?

We get asked this a lot. It’s definitely not a snack. We’ve worked hard to design a bar that delivers the calorie count and macronutrient profile needed to support a demanding, active lifestyle. With over 600 calories, for many people this is a meal – but it’s usually eaten on the go. We see RealMeal as a portable meal: zero prep, zero mess. Perfect for breakfast, lunch, or any time you need real food fast.

Who is it for?

Originally designed for the most ambitious and active military personnel, but our customers show us every day just how versatile RealMeal really is. From mountaineers to NHS workers, ultra-endurance athletes to ocean rowers – anyone who understands that nutrition is a foundation for performance turns to RealMeal.

Nutritional Information

How many calories are in a bar?

All flavours deliver over 600 calories. The Cacao and Peanut Butter bar tops the range with 620 calories.

What’s the macronutrient breakdown?

We’ve aimed for a balanced profile that supports performance and recovery: approximately 60% carbohydrates, 20% fats, and 20% protein – depending on the flavour.

Does it contain any allergens (e.g., nuts, dairy, gluten)?

All of our bars contain nuts, which provide a healthy source of fats. They’re also Vegan and Gluten-Free certified.

Ingredients & Quality

What kind of ingredients do you use?

We’ve stripped back the ingredient list so you can not only read it – but recognise everything on it. Carbohydrates come primarily from gluten-free oats and dates, offering a mix of low and high GI carbs. Protein comes from a blend of pea protein crispies, nuts, and seeds – which also deliver the fats needed to sustain longer efforts.

Are there any artificial additives or sweeteners?

We use a select few natural flavourings – nothing artificial or unnecessary.

Is it made in the UK?

Yes – proudly. Every bar is made by a small, family-run manufacturer on the South Coast. We’ve been working with them for over two years now, and every visit reinforces how much care and attention they put into every batch.

Subscriptions & Ordering

How do subscriptions work?

Subscriptions are by far the most cost-effective way to fuel your routine with RealMeal. We’re building a community of like-minded people who value simplicity, quality, and performance – and subscriptions are at the heart of that.

The Adventure Pack is ideal for those constantly on the move. It includes a variety of flavours tailored for different needs throughout the day – from long stints on the hill to busy shifts or travel days. 4 bars/ month, one of each flavour.
The Endurance Pack is designed for those in serious training or high-demand roles who need consistent, high-quality fuel – and want to save even more in the process. 8 bars/ month, two of each flavour.

You can choose the frequency and quantity that works best for you – and change it anytime.

Can I cancel or pause my subscription?

Yes – it’s super easy. We get that life happens: plans change, injuries occur, or you might want to tighten the budget for a bit. You can amend, pause, or cancel your subscription at any time using the link in your welcome email. If you have any issues, just drop us an email and we’ll sort it from our end.

Do you offer bulk discounts?

Subscriptions are the best way to save. But if you’re looking to order 100+ bars (for events, units, or teams), drop us a message on Instagram or email us directly – we’re always happy to discuss how we can support bulk or group orders.

Shipping & Delivery

How long does delivery take?

You should receive your order within 2–3 working days – ready to be put to the test.

What if my delivery doesn’t arrive?

This very rarely happens, but we totally understand how frustrating it can be. If your order doesn’t show up, just let us know and we’ll send you a replacement free of charge via express delivery.

Sustainability & Packaging

Is your packaging recyclable?

Yes – and this is a big one for us. We encourage all our customers to stash their wrappers and chuck them in the recycling bin as soon as you're off the mountain, out of the boat, or back from exercise. Every bit helps.

How long do they last?

Thanks to the close relationship we have with our manufacturer, we produce in small, frequent batches – so your bars are as fresh as possible. Once made, they have a 20-month shelf life.

How should I store my bars?

A cool, dry place is ideal. That said – try this: pop one in the fridge the night before, then chop it into your yoghurt with berries and a dollop of peanut butter. It’s a breakfast that deserves an Oscar. Trust us – you won’t go back.

Do you use sustainable sourcing for ingredients?

We do our best to work with suppliers who share our values on sustainability and quality. Where possible, we prioritise ingredients that are responsibly sourced and minimise environmental impact – and we’re always pushing to do better.

Military & Endurance Use

Can I take RealMeal on operations or field exercises?

Absolutely – they were designed with this in mind. Lightweight, portable, zero-prep nutrition that saves you from relying entirely on rations. They’re already in the bergens and pouches of serving personnel across the UK and beyond.

Is it suitable for ultramarathons, Ironman, etc.?

100%. Our founder, Will, has tested them personally – including during his first 100-mile ultramarathon, where 5 RealMeal bars powered most of the way. For Ironman, Will usually eats a full bar after the swim, and another 1.5 during the bike leg.

Of course, as with any nutrition strategy, don’t try something new on race day – train with it in advance. RealMeal is also ideal during big training blocks, when calorie needs are sky-high. Keeping a few bars on hand makes recovery and fuelling simple.

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Returns & Refunds

What’s your return policy?

If you’re not 100% satisfied for any reason, just drop us an email and we’ll refund whatever you’re not happy with – no questions asked. We back our bars, and we back our customers too.

What if I don’t like the bars?

Impossible. But in the unlikely event they’re not your thing, get in touch and we’ll make it right for you.